In the realm of advanced AI systems, fictional portrayals often inspire real-world innovation. One of the most iconic AI assistants in modern pop culture is J.A.R.V.I.S. from Marvel’s Iron Man films—a collaborative design companion that seamlessly integrates voice recognition, real-time data processing, and immersive interaction.
The role of advanced AI systems in modern engineering
AI in engineering has evolved beyond mere automation. Today, AI-driven CAD tools assist in predictive analytics, automated simulations, and real-time design optimizations. These advancements significantly reduce human error and enhance efficiency in industries such as aerospace, automotive, and manufacturing.

While J.A.R.V.I.S. remains a fictional creation, NX™ software already features these real-world, AI-driven tools. Value-Based Licensing add-on modules, such as NX Immersive Designer, are revolutionizing engineering workflows—and bringing us closer to highly-interactive intelligent design systems.
What is NX Immersive Designer?
Designcenter’s NX Immersive Designer is an advanced, AI-supported 3D software created to transform engineering ideation and simulation processes. Developed in partnership with Sony, NX Immersive Designer features the SRH-S1 XR head-mounted display with accompanying ring and pointing controllers for intuitive and precise 3D interaction.

This seamless integration of Siemens engineering software and Sony’s XR head-mounted display hardware delivers real-time collaboration, along with complex digital twin simulations—enabling engineers to design, validate, and directly edit objects in both augmented and virtual reality.
By leveraging this new hands-on landscape of immersion, engineers are now able to interact with designs in ways that were once considered to be science fiction fantasy…
How NX Immersive Designer brings Marvel’s J.A.R.V.I.S. to life
J.A.R.V.I.S may only exist within the Marvel Cinematic Universe, however, the AI-enabled immersive engineering benefits of NX software are remarkably real—and immediately available to help businesses of all sizes with their digital transformation.

The following capabilities reflect some of the key features inspired by Tony Stark’s virtual personal assistant:
- Voice Controls – Engineers can interact with designs through natural language processing and automatic speech recognition. This feature is currently offered through NX Voice Command Assistant.
- AI-Assisted Design – NX Copilot transforms user prompts into domain-specific commands while providing real-time suggestions and optimizations based on AI-driven insights.
- Immersive Visualization – Just as J.A.R.V.I.S. presents 3D holographic projections, NX X Immersive Collaborator enables engineers to engage with models in virtual and augmented reality environments using the Sony XR head-mounted display.
- Data Integration – NX Immersive Designer facilitates intelligent design by integrating data from multiple sources simultaneously. Users can go immersive with no data prep required—experiencing a live, real-time connection with the digital twin.
As AI technology continues to evolve, Designcenter’s suite of available immersive modules will play an increasing role in everyday engineering workflows. The ability to interact with the digital twin through natural-speech recognition, manipulate models through gestures, and experience designs in extended reality will reshape innovation while streamlining product development lifecycles.
Designcenter | Bringing immersive engineering to life