3DCAD.news is a network dedicated to CAD, simulation, engineering and manufacturing, with the mission of promoting digital culture and entrepreneurship within companies. It offers unparalleled access to a highly qualified audience in the industrial design sector through its portals, available in 13 languages: 中文, 日本語, 한국어, Español, Deutsch, Français, Italiano, Português, Nederland, Polski, Русский, Türkçe, and اللغة العربية. The network reaches a wide range of stakeholders, from designers to engineers, covering all aspects of digital innovation.
With Marketing & Sales Engine, technology and industrial design companies can enhance their market positioning and brand awareness while generating business opportunities swiftly and consistently over time, transforming into demand generation powerhouses.
Differentiating factors:
- A comprehensive approach that allows for the integrated management of communications, digital marketing, and lead generation activities, tailored specifically to the needs of the industrial design sector.
- Services that can be activated on a continuous basis, designed to keep pace with the rapidly evolving engineering and design environment.
- The ability to leverage the 3DCAD.news network portals, visited by more than 10,000 users monthly, most of whom are key decision-makers in procurement and project management within industrial design and manufacturing companies.
Content Strategy: The content strategy is primarily based on building a community managed through a forum and an editorial section, where news and tutorials related to CAD/CAE design and manufacturing are published. This approach fosters engagement and knowledge-sharing, allowing companies in the sector to connect, learn, and stay updated on industry trends, while also supporting audience profiling and community growth.
Marketing Automation: The user funnel generated by storytelling and content marketing is used to create a community and continuously generate leads, particularly for complex industrial design solutions. This includes:
- Development of a user database and profiling through premium content.
- Continuous, personalized engagement of different user segments through the Marketing Automation platform, driving acquisition and lead generation efforts in the industrial design space.
3DCAD.news features an in-house team with years of experience in software engineering and manufacturing. This team has specific expertise in supporting companies in the industrial design sector, assisting with internal sales processes and providing training resources as needed. The team can also be outsourced to the company, ensuring seamless integration with existing teams.
Monitoring and Learning: To optimize KPI analysis and data interpretation, a data visualization tool is implemented. Key performance indicators for measuring project success include:
- Traffic generated
- Leads generated
- Business opportunities created